Kris cautioned us that he does not endorse black hat tactics. He does recommend testing what works, what doesn’t, and how far you can push your SEO – however, he would never recommend aggressive, risky testing on a client page, your homepage, or any site of importance to you.
Having Kris come on to present immediately after Rand Fishkin of SEOmoz was perfect in contrasting the two worlds that seemingly dominate our industry. Kris’ company, Click2Rank.com operates in what he calls the Grey Hat world of SEO.
The SEO Soup
The start of his presentation was actually pretty basic and more of a refresher course than anything. The highlight of his intro was his explanation that we as SEOs should not strive to achieve the perfect links from the best website in the world, but rather to look at it as a soup of sorts with everything adding up. An anchor text link from a crappy site and a brand link from a high authority site, it all adds up.
He suggested finding someone from digitalpoint.com forum to get 400 directory links, mainly for IP diversity if anything. In that sense he told us to stop caring about nofollow – nofollow will still carry the IP diversity factor.
Save time when possible. KnowEm is a great resource and will create hundreds of social networking accounts for you at a modest (though not cheap) price.
Oh yeah – and PageRank is dead forever, so stop worrying about.
Algorithm vs. Manual Review
Kris also assured us that numbers are in our favor against Google. It doesn’t matter that their PhD’s are smarter than you – Microsoft still can’t beat piracy. Think algorithm not manual review.
Another goodie – listen to self-cannibalizing groups. Sit in the digitalpoint.com forum and listen to what doesn’t work, then don’t do that!
An idea he shared which is not new, though is great in low-to-medium difficulty niches, is to get blog post or article ideas from Google suggest, then get your copy from textbroker.com, and put it on a WordPress site. Well, a few actually.
Vary the themes, put unique logos, have an about page, 5-6 post backfill, about 20 posts scheduled with images and link out to other Authority sites. Oh, and don’t forget to comment up a few of your posts.
Mass Hosting Options
www.aseohosting.com
www.seowebhosting.net
www.biggest-hosting.com
www.seohosting.com (hostgator)
Don’t use: www.hostseo.org
Multiply your efforts. You can use “The Best Spinner” to spin your articles and make them extremely unique, then use Link Farm Evolution. And finally, you can use ManageWP.com, which will let you manage all blogs from one dashboard!
Kris put on a fantastic presentation, and certainly wowed a bunch of us with some of the tests he’d done over the past couple of years. If you’re not already following him on twitter, make sure you do!
